Pages

Wednesday, June 15, 2022

Commercials no longer human?


I generally don't watch much television, haven't had cable for over six years now, but when I do, with the exception of Netflix (which I probably won't keep) I stream the majority of what I watch online for free, which is mostly YouTube, Tubi, and Freevee. 

Since I haven't watched cable TV for years, I'm not sure if the streaming TV commercials are different than what's shown on regular cable TV, but I've noticed something peculiar happening the last few months with the streaming commercials, particularly on the free apps Tubi and Freevee. 

I've noticed that many of the streaming commercials are clearly being narrated using Artificial Intelligence, and what's really bazaar is that not only is the voice not human, but the script is often improper English, suggesting the commercials are originating outside of the US, probably China, though not absolutely certain about that, and written by people not fluent in English. 

You probably have some exposure to what an AI voice sounds like if you've ever used a virtual assistant like Cortana or Siri. Well, I've had a little bit more exposure than that, because one of the freelance side gigs I've done in the past was listening to audio files and evaluating experimental AI voices for qualities such as naturalness, professionalism, situational appropriateness, emotional warmth, and overall likeability.

So, after listening to hundreds of audio files, I've got a good ear for what AI voices sound like, and not sure if other people have noticed this, so I'm putting this out there for the benefit of anyone who may not have been aware of this, that they are in fact using AI for voices on some TV commercials. 

This relates I think to a news story I heard not long ago about China experimenting with using holograms for TV presenters, which may or may not be AI based, and were testing if viewers could detect the difference between a hologram and a real person without telling them about the experiment. Apparently most people were fooled, or never suspected anything different about the news presenter. 

I've always suspected something off with the NBC news presenter, Lester Holt, who always seemed kind of robot like to me. Like I wondered could this guy really be an android right out of Westworld, or maybe he's a hologram, or maybe he's not even real. I mean I've never met the guy, how do you know if the people you see on TV are even real, they could be AI based simulations. Which is not to imply that they are all simulations, but that some of them could be, as the experiments in China have proven it's been done before.

On a somewhat related note, what's up with this guy's neck? Either he has some undisclosed medical problem, or he's not human. I showed this clip to my mother, who is not in the least bit conspiracy theory minded, and she said something like not only has she never seen anyone do that, but she said this guy looks like he doesn't like humans much.